In the Southwest corner of Iowa, lives a little racetrack business called Razor’s Edge MX. Although small, they are on the cornerstone of the local MX industry. People from around the world come to ride there, and the owner Doug Hays, is just as passionate as them. The business started in 1997, when Doug built the two tracks: Supercross and Motocross versions. It all started because he has a love for motocross and also saw a need in the local community since the nearest practice facility was 90 minutes away. Every person who comes to practice becomes part of an extended family of friends because Doug takes pride in making sure each and every rider has a good time, and is challenged to learn better than other practice tracks. Razor’s Edge MX is at the cornerstone of practice for dirtbike racing.
There’s a little history for you, about this business. They so badly needed a redesign, because their old logo was outdated and wasn’t targeting who they wanted. I came up with this logo because I thought to myself, “who takes dirtbike racing more serious than Doug?” The new logo needed to be modern but serious so you know when you get there you will be practicing to become a better rider and racer. With direction from Doug, I started researching competition’s around the area and none of them showed as much care for the riders than Doug. They didn’t even have challenging tracks to practice on. So, I started designing with the idea in mind that Razor’s Edge MX needed to be the leading practice facility in the midwest, maybe even the country. Black was an obvious choice. It shows seriousness, but also simplicity. Too many logos in the MX industry are just too detailed and overwhelming, but when you see this one, you’ll think it’s a professional, respected company. Doug deserves that and so much more. A website, social media imagery, and videos are in the works as we speak, as I will be posting about them when they are finished.
The stationery has the same concept as the logo; simple yet serious.
You can check out their Facebook page here.
And their website here.